Care and the Role of Companies and Leaders

In discussions about the care crisis, we often refer to the proverbial village needed to raise and nurture children. Nowadays, this village is attributed with far more responsibilities than just that, likely because certain family structures have eroded. Care is, after all, an enormous task—one that can only be managed well within a community.

Caring for one another is perhaps the most fundamental task of human existence, regardless of whether people have children. We need a “village” to navigate the diverse challenges of life without immediately falling into dependence on a highly extractive economic system. Yet today, only very few live in structures that resemble such a village. As a result, care work is becoming increasingly individualized.

A Dimension of Its Own

Care work—more precisely: unpaid care work—has immense dimensions. Each year, 117 billion hours of unpaid care work are performed. Of these, 72 billion hours are carried out by women, which equals 62 percent. The time spent on care work far exceeds that of paid work, which totals about 60 billion hours per year. Roughly one-third of unpaid care work—40.3 billion hours—is spent on childcare and caring for relatives. Of that, women contribute 28.2 billion hours, and men only 12.1 billion.

Moreover, care work cannot simply be left undone—it’s not optional. Jo Lücke, author and founder of the League for Unpaid Work, writes in Surplus magazine: “The nonstop nature of care responsibilities puts many into a mode of pure functionality—leaving it is often not an option. Feeding the child less, caring less for grandpa, or just not emptying the catheter is simply out of the question.”

Externalized Care Work

To function as individuals and remain able to work, we need solutions. When the infrastructure of the proverbial village is missing, a phenomenon has emerged—particularly in the Global North: we must buy back all the things that were once mutually provided in village-like or familial structures. Care is increasingly being commodified.

Childcare, elder care, and household tasks are just three areas where often-precarious service industries have emerged—largely staffed by women. These industries fill the gaps in a system that desperately relies on care work but expects it without direct compensation.

Purchasing care services is, of course, a privilege. People with lower incomes often cannot afford childcare or domestic help. They depend on their own unpaid labor, which means women, in particular, have less time available for paid employment—thus reinforcing cycles of dependency. For single parents, this problem is even more pronounced.

Compatibility as a Simulation

The well-known consequence: women are increasingly pushed beyond their capacity by care burdens. As a result, they’re often unable to take on leadership positions in business and politics, where constant availability remains the norm. As long as organizations fail to recognize this, the idea of “work-life balance” remains a simulation. Part-time work or reduced travel becomes a dead end for women’s careers—when the current factors that actually advance careers are entirely different.

The higher women climb in organizational hierarchies, the more they are pressured to conform to existing norms. Given the unequal distribution of care work and prevailing double standards, women often have no choice but to decline leadership positions. Anyone interpreting this as a lack of ambition or a prioritization of “work-life balance” fundamentally misunderstands the issue. Pointing to outdated gender roles—which companies supposedly cannot influence—also misses the mark.

In an interview with Surplus, sociologist Melinda Cooper explains that we tend to focus on just two life models: “The neoliberal model of familial responsibility, in which the state transfers the costs of care work to the private family, or the Keynesian family wage system, in which the state indirectly subsidizes women’s care work via their husbands.”

Toward a New Understanding of Care

Companies would do well to take a comprehensive view of the conditions under which people perform paid work. Alongside care responsibilities, attention must also be paid to intersectional challenges. Neurodivergence, disability, socioeconomic background, and racism—as well as related experiences of marginalization and discrimination—all significantly impact a person’s ability to work. A modern, future-oriented company must acknowledge these factors; otherwise, it will continue to self-select against people with care responsibilities or other life challenges.

This is where decision-makers and leaders come into play. If their career paths have been largely free of care responsibilities, they have an obligation to recognize and close their perception gaps. Otherwise, it will be difficult—if not impossible—to create environments in which diversity can thrive.

This is about the crucial difference between representation and participation. Merely promoting women (or other underrepresented groups) into prominent roles is not enough. These individuals must be able to approach these roles without being forced to assimilate or risk burnout.

The problem: In both business and politics, the top decision-makers are usually “as far removed from active care responsibilities as one can be,” as Jo Lücke aptly puts it. How can someone design the conditions for compatibility when their own care experience is largely defined by outsourcing such tasks to others? This lack of lived experience undermines both credibility and outcomes.

What Companies Truly Need Now

A commitment to diversity and work-life balance is now part of the standard employer branding playbook. But without the structural conditions to support it, such promises remain empty. Truly diversity-sensitive organizations don’t ignore or stigmatize care work—they actively incorporate this reality into every decision.

What’s needed is not a single initiative, but a radical rethinking of all HR processes—from talent acquisition and leadership development to performance evaluation and goal setting. The question is no longer whether companies must engage with care responsibilities, but how and with what level of ambition they do so—without marginalizing or romanticizing care work.

A Radical Paradigm Shift

In many companies, linear career paths and so-called “performance continuity” are still seen as hallmarks of quality. Anyone who takes time off, scales down, or invests time in caregiving risks falling behind. Career is defined as a competition in availability—not as a reflection of competence, responsibility, or impact. These structures systematically exclude those who carry additional life responsibilities—be they parents, caregivers, or others.

Instead, companies should ask themselves:

  • What do careers look like that integrate care rather than rely on its absence?

  • How can leadership systems be designed for more than just full-time men in physical presence?

We need transparent promotion criteria, a reevaluation of part-time capabilities, flexible leadership tandems, and a culture where openness about care responsibilities is not an act of self-exposure, but a welcomed shared reality.

The handling of absences must change as well. Parental leave, caregiving time, or mental health crises should not be seen as interruptions but as evidence of lived reality and resilience. Those who take responsibility during these times develop skills that organizations also need: prioritization, crisis management, emotional intelligence. Why not finally recognize these as leadership qualities?

The Company as the Village

Ultimately, care is a team matter—not an individual challenge. And here, the circle returns to the “village.” Anyone offering flexible models must also equip leaders accordingly. It’s not enough for HR to promise work-life balance on paper while managers still penalize flexibility or maintain cultures of invisibility.

What’s needed in concrete terms:

  • Leadership training on care competence and biographical diversity

  • New HR metrics that make care responsibilities visible and help destigmatize them

  • A redesign of career paths and goal systems beyond permanent availability

  • Dialogue spaces where care biographies can be shared and validated

  • Integration of care into DEIB strategies—not as a side note, but as a core issue of participation

Because without recognizing care, every promise of diversity is hollow. If companies are serious about inclusion, they must change the conditions under which inclusion can thrive.

Care is not a private matter. It’s a test of the system. Those who want to build resilient, just, and future-ready organizations must see care not as a footnote in a CSR report, but as a structural dimension of the modern working world. What’s needed is courageous leadership—willing to question old performance ideals and embrace new forms of responsibility. Not because it’s “nice.” But because it’s necessary: for justice, for innovation, and for the future viability of our organizations.

(Photo credit: Drazen Nesic at Unsplash)

Text by Robert Franken, originally published here

Keynote on #GenerationEquality

Good evening. Thank you for the opportunity to say a few words.

The fact, that I am doing this keynote – a white, heterosexual, able-bodied, comparatively old, cis-male from Germany – can be both: a provocation and a sign of hope. And maybe it is indeed both.

Male feminist engagement is a paradox in itself. We need to be aware of that. And I need this, my awareness, to be followed by a sense of responsibility: I am responsible for the choices I am making.

One of the things I always want to achieve through activism is to criticize the very privilege of mine, which I have been trying to describe by listing my non-diverse setup. My role raises a lot of questions. And quite frankly:  I do not have an answer to a lot of those questions.

Should I participate, should I speak up and share a perspective that has probably been shared too many times already?

Or should I step away and make room and just listen and learn?

And no matter which decision I am making: There are always well-founded arguments against and legitimate criticism of my decisions.

So thank you once again, dear Global Shapers, for giving me the opportunity to speak, knowing that this means, that so many people, who should be speaking, who should be heard and included are not getting this very opportunity – at least not today.

If I may, I would like to talk about the current situation in my home country, which by many people around the globe is seen as a positive example during the Corona crisis. Germany is being regarded as an economic powerhouse of global scale. But I do have some doubts whether these two assessments are fair and correct.

What we’re experiencing in times of the global Corona crisis, is nothing less than the escalation of gender gaps.

Speaking from Germany and about Germany, we have an average Gender Pay Gap of 20 %, a Gender Care Gap of 52.4 %, a Gender Pension Gap of around 50 % and many many more rather invisible gender gaps.

Corona is a magnifying glass for these issues. And this magnifying glass is clearly pointing out: Germany is not doing well. Actually, not at all.

I got a WhatsApp message last week from a friend of ours. She’s a married mother of two and is currently working part-time. What she’s doing is: She’s getting up at 4:30 in the morning, starting her job at 5 a.m. and working until 9 o’clock. By then, her family would be up and she would take over the kids and the household so that her husband can do his full-time job out of their home office.

This is just one story, there are literally thousands. This has to do with a German obsession with the ideal of a traditional core family as well as with our widespread image of women and mothers being kind of a natural default option for care work. This is very hard to tackle.

And there are, of course, stories that are far worse, and that are hardly being told at all. Stories from much less privileged people. From single mothers and parents, from people with disabilities who depend on the help of others, from marginalized groups and individuals, whose situation has even worsened through Covid-19. This list goes on and on.

Here in Germany, the massive consequences of systemic toxic masculinity, for instance, are still being largely ignored. Misogyny and sexual harassment are still being seen by many as imported phenomenons rather than as deeply rooted integral parts of a German socialization. Covid-19 has already taken its toll: The quantity and the quality of domestic abuse primarily against women and children has increased in more than dramatic fashion. 

Globally, the economic and physical disruptions caused by the disease could have vast consequences for the rights and health of women and girls. According to UN Women Germany, a new analysis by the United Nations Population Fund estimates

  • seven million unwanted pregnancies⠀
  • 31 million additional cases of Gender violence
  • two million cases of female genital mutilation and
  • an additional 13 million child marriages within the upcoming decade that could have been prevented.

All of this is devastating. And all of this stands in sharp contrast to so many articles and op-eds claiming that the Corona crisis is a huge opportunity für positive change.

Is it?

In Germany, it took the public debate more than six weeks into the crisis, before politicians even started talking about families and children and parents. They’re still not talking that much about women, which clearly indicates a systemic deficiency once more.

The reason why parents and mothers and women do not have a lobby is because they are not represented in the decision-making processes. They do care work instead of career work, instead of paid work. Because they have to. The debate is lacking their perspective. And we are blaming the women and mothers and parents for not contributing their perspective rather than blaming the people in charge: predominantly men who hardly have any care responsibilities and who have pursued their careers on the backs of a legion of caseworkers and caregivers who have been ignored for so long.

Speaking of systems: Virtually everybody is talking about system-relevant parts of our economies and societies. System-relevance seems to have become the new hard-skill. The discussion is a large-scale in-group/out-group lab trial. If you are system-relevant, you get praise from our balconies at 9 p.m. If you are not, well… you’re not.

As if those, who have been ignored by our systems for so long already, didn’t know that…

The problem is: What if the expression “system-relevant” is just a euphemism for “Yeah, let’s get them some applause and praise and spotlight so that we wouldn’t have to change anything about their working conditions, let alone their financial resources”? And what if the really system-relevant groups haven’t yet been addressed at all?

Maybe this is complaining on a comparatively high level, but what I will never understand is, that German politics in the context of diversity and gender equality is so obviously lacking a vision. Instead: Paid work and the economy are and remain our dogma.

Our workforces, on the other hand, have been reduced to their mere capability to…. well… to work, to function, to fulfill, to provide, to support, to engage, to accelerate, to optimize, to adapt… and yet, even in times of a pandemic, hardly anybody seems to be able or willing to acknowledge a simple truth: The way our systems speak about people and their system-relevance says much more about the systems than about the people.

“Stop fixing people, fix the system” has been my credo ever since I have started working as a freelance consultant for organizational cultures. And actually, this credo has another connotation most of the time. It reads “Stop fixing women, fix the system”. For it is still an organizational reflex to expect women to adapt to organizations. And this reflex is by no means an exclusively male reflex. Patriarchy has gone to great lengths to imprint its manipulative logic into our brains. We need huge efforts to make this visible and to create access to understanding and to deconstructing our systemic reflexes.

This is where all our activisms can come together. Because together, we can make significant system change possible.

Sonja Bastin, a sociologist from Bremen, has recently given an interview in which she states:

“We have to understand that none of us could open a business, none of us would be politicians or could find a vaccine if it weren’t for people who do care work. No one should be allowed to take advantage of an adult worker or employee without paying compensation.”

Does that sound radical to you? Maybe yes. But is it a utopian or a dystopian thought? I believe we need to re-negotiate our utopias and take responsibility for our collective future as human-beings.

This is what activism can be about: bringing our utopias within striking distance. Creating safe spaces where we can discuss and negotiate our ideas of a collective present and future. Including diverse perspectives and different points-of-view across continents, industries, societies and social spheres. Like tonight.

This does not mean that we should ignore all the bad things that are happening. And this does not mean, either, that we cannot be critical about one another, that we shouldn’t challenge or speak out about our biases and blind spots and privileges.

This just means that there is still enough common ground for us all working together in very different contexts.

I would like to thank you all for being part of this. For seeking new ideas and platforms and technologies to bring change. For supporting each other and for becoming allies for all the different approaches towards gender equality. For tolerating educational gaps of activism and for trusting the good intentions of each and everyone who is participating tonight and beyond today.

I am very much looking forward to some exciting startup pitches by very smart entrepreneurs as well as to listening to the panel discussion and the exchange of diverse points of view a bit later.

Have a great evening and thank you.

 

This keynote was being presented (remotely) by Robert Franken during the NEXT B2B FORUM by Global Shapers Hub Frankfurt on May 26th 2020.